Hello fellow UX enthusiasts! 👋

This week's dark pattern spotlight is on the infamous Roach Motel. No, it's not about creepy crawlies (thankfully!).

It's a sneaky UX trick that's easier to get into than it is to get out of. Think of it as the digital equivalent of those one-way doors that lead to endless email subscriptions.

Let's shine a light on this shady tactic and ensure you're equipped to design experiences that respect your users' freedom.

What is the Roach Motel?

The Roach Motel is a dark pattern that makes it super easy for users to get into a certain situation (like signing up for a free trial) but incredibly difficult to get out of it (like canceling that trial). It's like a maze with a wide entrance and hidden exits.

How It Works?

This sneaky tactic preys on our natural inclination to take the path of least resistance. Here's the breakdown:

1. Trigger

A tempting offer or simple sign-up process lures you in. Think "free trial," "exclusive access," or "one-click subscribe.

2. Manipulation

Once you're in, the cancellation process becomes a labyrinth of hidden links, confusing steps, or even calls to customer service.

3. Consequence

Users feel trapped, frustrated, and even deceived. It erodes trust and leaves a bad taste in their mouths (like finding an actual roach motel).

Real-World Examples

1. Subscription Services

Some streaming platforms or online publications make it a breeze to subscribe but bury the cancellation option deep within account settings.

2. Free Trials

Ever signed up for a free trial only to discover that canceling requires jumping through hoops? Yep, that's the Roach Motel at work.

3. Social Media

Even social media platforms aren't immune. Some make it easy to create an account but incredibly difficult to delete it.

Why You Should Avoid It?

The Roach Motel is a recipe for user frustration and resentment. While it might bring short-term gains, it's a long-term UX disaster. Remember, happy users are loyal users, and loyal users are the backbone of any successful product.

The Solution

Make it as easy to leave as it is to enter.

1. Clear Cancellation

Provide a prominent and straightforward way to cancel subscriptions or opt-out of services.

2. Transparent Communication

Be upfront about cancellation policies and procedures.

3. User-Centered Design

Prioritize the user experience throughout the entire journey, not just the initial engagement.

Let's create digital spaces that are welcoming and easy to navigate – no roach motels allowed!

Stay curious,

Mahi

That’s it for this email, hopefully it was somewhat helpful to you. If you loved this feel free to subscribe my weekly newsletter for amazing contents every week. Also connect with me in Linkedin